The trend is definitely WHITE.  Clients are always asking Shaun for the “Mac vs. PC Look”.  It’s not so bad creating that look in a studio, but when a client asked Shaun if he could create the look in an office he had to think about it – especially when they said that the office was in a city several hundred miles away!

The first problem was trying to figure out how to get the gear there.  As the plans for the project developed it became evident that there would be many cities visited before the project was over, and not all of those cities would have the proper resources available to purchase and/or rent on site.

Shipping was not an option both due to unpredictable timing and ever-changing production schedules.  Thus, Shaun’s gut feeling was to figure out a way to make the system entirely portable.

“I began by drawing up plans and setting up an experiment in my living room.  I figured if I could make it work well in the confinements of my house that I could make it work anywhere.  I actually had some really cool material in my shop that I found in a trashcan several years ago that I thought might work as the backdrop.  It was highly reflective and came in rolls that were only 51” in width – perfect for transporting on a plane.”

Much to his satisfaction, Shaun’s in-home experiment worked and he took the show on the road.  He’s traveled by plane and successfully produced the look for the same client thirteen times in five different cities across the U.S.  Now other clients are asking him to do the same thing.

You’d think it would be pretty challenging getting seven large cases in and out of airports, buses, and rental cars, but Shaun doesn’t mind it. “That’s why I workout and stay in shape.  I love what I do and realize that part of my job is moving stuff.  Besides, people in the airports see all my cases and think I’m a rock star,” Shaun laughs, “So I tell them the name of my band is ‘The Great White Cyc’”!